Hey, I'm Salvatore.
Founder, Underground Index
Active duty in the U.S. Air Force. I run Underground Index small and hands-on, on purpose.
Why this exists
This started in 2023, because a nonprofit needed help. Access Adventure, out in Solano County, California, lost their webmaster and got quoted $12,000 a year by a local company just to keep their site running. I offered to rebuild it for free.
I fell in love with the work. It snowballed from there.
Now I take one client per market because I'm the one doing the actual work, not handing your account off to a junior once you sign. When I say month-to-month, I mean it. No long-term contract holding you in place.
I'm still active duty, so I don't need this business to pay my bills. That's exactly why I charge less than most agencies and only take on clients I'm confident I can actually help. Right now that's four, on purpose.
I genuinely just want to help. No catch, just results.
I don't charge for the audit, ever. If you just want the advice and want to run with it yourself, that's fine by me.
See what that actually looks like for a client →Background
- ✓ Active duty, U.S. Air Force
- ✓ BS, Information Technology & Programming
- ✓ MS, Cybersecurity (Policy & Compliance)
- ✓ Google Ads Search Certified
- ✓ Google Ads Measurement Certified
If you read Kevin's review on the homepage, you already know about the mustache. He's not wrong.